Who said riding the bus is boring? The goal of Snohomish County’s Community Transit website was to break old stereotypes and to present riding the bus as a fun, easy, and responsible thing to do for the environment. To this end, Vision Internet incorporated an unconventional, fun, and inviting design with powerful tools and marketing messages directed to achieving the agency’s marketing objectives.
As part of this effort, Community Transit has a special program targeting kids. The kid’s website features a simple step-by-step guide educating kids on how easy it is to ride the bus and the reasons why they should climb aboard. It effectively reaches out to teachers and parents too by educating them on how to encourage children to ride the bus.